Amazon PPC Audit

Stop Wasting
Ad Spend. Start
Scaling.

A forensic analysis of your Amazon advertising — identifying wasted spend, diagnosing root causes, and delivering a clear 90-day roadmap to profitability.

Start Your Audit → See What's Inside
9
Reports Analyzed
20+
Audit Chapters
2
Deliverables
90
Day Roadmap

Two In-Depth
Audit Deliverables

Once reports are received, our team prepares two comprehensive documents covering every angle of your account's performance.

📊

PowerPoint Presentation

A polished, client-ready slide deck presenting key findings, scorecard results, visual data breakdowns, and top strategic recommendations — designed for stakeholder reviews and team alignment.

📄

Word Analysis Document

A deep-dive written analysis spanning all audit chapters — from KPI diagnostics and wasted spend through to a full 90-day roadmap with prioritized implementation steps and campaign recommendations.


Inside the
Word Analysis

Every audit follows a rigorous 4-part structure — from account overview through to a concrete implementation plan.

CH.01

Executive Overview

  • Account Story & Executive Summary
  • Core Account Issues
  • Account Health Scorecard
CH.02

Data Analysis

  • KPI Performance Snapshot
  • Campaign Type Breakdown
  • Wasted Spend Analysis
  • Campaign Structure Review
  • Per-ASIN Performance Analysis
  • Root Cause Diagnosis (SEO, Image, or PPC)
  • CTR & CVR Diagnostics
  • Placement Performance Analysis
  • Keyword Harvest Opportunities
  • Brand Term Analysis
  • Hidden Opportunity Scan
  • Product Lifecycle & Maturity Review
CH.03

Strategy Development

  • Budget Reallocation Recommendations
  • Ideal Spend Model by ASIN
  • CPC Efficiency Analysis
  • Growth Strategy Assessment
  • 90-Day Roadmap & Revenue Projection
CH.04

Implementation Plan

  • Prioritized Action Plan (P1–P3)
  • Implementation Checklist
  • Protected Campaign Recommendations

Required
Reports

Download and share the following 9 reports from Seller Central and Campaign Manager to begin the audit.

01Business Reports (by Child Item)
02Campaigns Report (Campaign Manager Dashboard)
03Sponsored Products Advertised Product Report
04Sponsored Display Advertised Product Report
05Sponsored Products Search Term Impression Share
06Sponsored Brands Search Term Impression Share
07Sponsored Products Placement Report
08Sponsored Brands Campaign Placement Report
09Sponsored Display Targeting Report
Important Instructions

Date Range

Use the Same Dates

All reports must share the exact same date range for accurate cross-report analysis.

Reporting Delay

Set End Date 2 Days Back

Business Reports (by Child Item) has a 2-day delay — set the latest date to 2 days prior to today.

Filters

Remove All Filters

Clear any active filters before exporting to ensure we receive complete, unfiltered data.

💡

Prefer not to pull reports yourself? We can request direct access to your Amazon account and download them on your behalf.


Built for Amazon Brands
That Want to Scale

LeskMediaAmazon Growth Agency

At Lesk Media, we specialize in Amazon account management, PPC optimization, SEO strategy, creative optimization, and full-funnel marketplace growth.

Our team has extensive experience managing and scaling Amazon brands across multiple categories, with a strong focus on profitability, ranking improvement, and long-term account stability.

PPC Optimization Account Management Amazon SEO Creative Optimization Full-Funnel Growth

Get Your PPC Audit Today

Get started to begin your audit. Once your reports are shared, we'll deliver your full audit — PowerPoint and Word analysis — with everything you need to act.